Brand identity, bottle design, and packaging design for Carta, a new perfume experience rooted in unique locations on Earth and their ecologies. The overall Carta brand identity was inspired by cartography, reverence for nature, and relics of moments and places. The premiere scent, Moena 12|69, was released in a limited edition of 300 bottles and features a signature oil, Moena Alcanfor, hand-sourced in the Tambopata Province of the Peruvian Amazon Basin. The design of Moena 12|69—bottle, box, and accompanying collateral—had to be fittingly special. Patterns, colors, and textures were derived from the region’s landscape, such as the snaking turns of the Tambopata River, rendered in blind emboss on recycled paper.
A collaboration with many other talented artists and creators, namely: Erica Gibson — Packaging | Heather D’Angelo — Perfumer | Dana Covit — Brand Story